As the temperature rises and the days get longer, now is the perfect time for Cafe2U franchisees to gear up for a successful summer season. With people craving refreshing and energising beverages, this is the perfect opportunity to attract new customers and boost your sales. In this blog, we'll explore some essential tips and strategies to ensure your franchise is ready to thrive during the summer months.
Give your menu a summer twist
To cater to the summer crowd, it's important to introduce new and enticing offerings like iced coffees and frappés to your menu. Experiment with seasonal flavours, like strawberry, and don't forget to offer non-dairy milk alternatives to cater to a wider range of dietary preferences.
Invest in equipment and supplies
Ensure your van is equipped with the necessary tools to handle the increased demand for chilled drinks. Stocking up on cups, straws, napkins, and any other supplies you'll need to serve your customers efficiently during busy summer days is a must!
Enhance your outdoor setup
Make your van a destination for people seeking respite from the heat. Create an inviting and comfortable outdoor seating area with umbrellas or awnings to provide shade. Set up some tables, chairs and cosy seating options to encourage customers to relax and enjoy their drinks, as well as to attract passers-by.
Embrace social media
Leverage the power of social media platforms to promote your franchise during the summer. Share enticing photos and videos of your seasonal offerings and engaging content that resonates with your target audience. Run contests and offer special discounts or giveaways exclusively for your online followers to increase your online presence and drive foot-fall to your business.
Collaborate with local events and businesses
Summer is the season for festivals, concerts and outdoor gatherings, so why not partner with local event organisers or nearby businesses to establish collaborations? Not only will this increase your visibility, it will also provide an opportunity to connect with a broader customer base.
Offer mobile ordering
To cater to customers who demand convenience above anything else and help you tap into new markets, be sure to make the most of the mobile ordering options that are available through the Cafe2U app and online platform.
Here's to another successful summer!
Preparing your franchise for summer requires a combination of thoughtful planning and creativity but, by keeping your focus on providing exceptional customer experiences and staying ahead of the competition, there's no reason your mobile coffee business can't thrive over the splendid summer months ahead.